Digital Marketing with AI

 

Digital Marketing with AI" is a comprehensive, industry-focused course designed to equip you with essential digital marketing skills — from SEO and Google Ads to content and email marketing — while integrating the power of Artificial Intelligence to boost results and efficiency.

 

1. Introduction to Digital Marketing

• What is Digital Marketing?
• How to conduct Digital Marketing research?

2. Understanding the Digital Landscape

• Key terminologies in the digital world
• Different methods of Digital Marketing:
  • SEO
  • SEM
  • Content Marketing
  • Email Marketing
  • Social Media Marketing
  • Mobile Marketing

3. Building a Digital Marketing Strategy

• Creating a business strategy
• Building a customer-centric strategy
• Defining an effective marketing strategy

4. Website Creation Using WordPress

• Introduction to WordPress
• Setting up and managing a basic website

5. Search Engine Optimization (SEO)

• What is SEO and why is it important?
• Types of SEO:
  • On-page, Off-page, Technical
• Image SEO: Importance and best practices
• Keyword research:
  • Using Google for keyword search
  • Assignment: Keyword research and analysis
• SEO Content Strategy:
  • Content creation for search visibility
• Local SEO and lead generation
• Backlinks:
  • Understanding backlinks and their importance
  • Types of effective backlinks
  • Assignment: Backlink strategy
• Using SEO tools like MOZ
• Tools to increase website traffic
• Clicks, conversions, and sales tracking

6. Google Ads (AdWords) Fundamentals

• What is Google Ads and how does it work?
• Creating effective ad campaigns
• Setting goals and tracking performance
• Choosing the right campaign type
• Assignment: Google Ads creation
• Evaluating search and display campaign performance

7. Content Marketing

• Essentials of effective content marketing
• Managing content across multiple platforms
• How to create and publish blogs

8. Email Marketing

• What is Email Marketing?
• Planning an effective email strategy
• Tools for email marketing and analytics
• Setting up campaigns
• Assignment: Email marketing project

9. Mobile Marketing

• Changing landscape of mobile marketing
• Importance of mobile apps in digital marketing

10. Social Media Marketing

🔹 Strategy and Audience

• Defining social media goals
• Understanding user demographics

🔹 Platforms & Ecosystem

• Introduction to:
  • Facebook
  • Instagram
  • LinkedIn
  • YouTube
  • Snapchat
• Key platform statistics and user behavior

🔹 Platform Setup & Optimization

• Creating business profiles, pages, and groups
• Instagram and YouTube setup and optimization
• LinkedIn business profile and engagement

🔹 Content Creation & Creative Writing

• Writing strategies for social media
• Best practices and case studies
• Assignments and quizzes

🔹 Advanced Social Media Strategy

• Moment marketing
• Increasing organic reach
• Assignments and practical case studies

🔹 Social Media Advertising

• Facebook and Instagram Ads
• LinkedIn Ad campaigns
• Case studies, assignments, and performance reviews

🔹 Analytics

• Measuring performance across platforms:
  • Facebook
  • Instagram
  • YouTube
  • LinkedIn

11. LinkedIn Marketing (with AI Tools)

🔹 Introduction & Basics

• Importance and use of LinkedIn for business
• Learning LinkedIn formatting and setup

🔹 Profile Creation & Optimization

• Setting up from scratch
• Optimizing profiles and visibility
• Managing privacy and preferences

🔹 LinkedIn Products & Services

• Job postings, Learning hub, Salary insights
• Business services:
  • Talent Solutions
  • Sales Solutions
  • Marketing Services

🔹 LinkedIn for Business

• Company page creation and management
• Content planning and publishing

🔹 Content Creation & Posting

• Blog posts, images, videos, polls, event posts
• Planning content calendar

🔹 LinkedIn Ads

• Creating, targeting, budgeting, and publishing ads
• Campaign management and retargeting
• Assignments and quizzes

🔹 Tips, Tricks & Growth Hacks

• LinkedIn algorithm insights
• Growth content strategies
• Assignments and case-based learning

12. Facebook Marketing

• Introduction to Facebook for business
• Creating and managing a Facebook Business Page
• Setting up ads and analyzing performance
• Effective practices for engagement

 

13. Artificial Intelligence in Digital Marketing

• Introduction to AI in marketing
• AI-based tools for content, analytics, and ads
• How AI is transforming customer targeting and personalization
• Use cases of AI across:
  • Social media
  • SEO
  • Email marketing
  • Google Ads
• Real-time examples and tools like:
  • ChatGPT for content generation
  • Canva AI for design
  • Jasper for ad copy
  • SEMrush and Surfer SEO with AI integration

14. Assignments, Case Studies & Career Guidance

• Interview preparation
• Live projects and client-based assignments
• Case studies from real digital campaigns
• Career roadmap in Digital Marketing with AI

Why Choose "Digital Marketing with AI"?

• Industry-Relevant Curriculum
• Hands-on Projects & Tools
• AI Integration for Future-Proof Skills
• Assignments, Quizzes & Certification
• Ideal for Beginners, Entrepreneurs, and Freelancers